Market Force Information

Company Information

Sector

Information Technology

Founded

2005

Headquarters

Louisville, Colorado

Original Investment Date

2017

Investment Type

Recapitalization

Status

Realized

About Company

Market Force, founded in 2005 and headquartered in Louisville, Colorado, is a global provider of customer experience management ("CEM") software and services, which capture customer experience data through multiple channels and provide location-based measurement and analytics. MFI has additional offices in NY, GA, the UK, Canada, France, and Spain. The Company's core service is providing its clients a large network of thousands of "mystery shoppers" who pose as customers and provide feedback about their experience to Market Force. Through Market Force's proprietary cloud-based platform, Market Force's clients monitor KPIs and set targets by region or even specific location, to ensure brand standards are being consistently applied.